SUPPORT BUILT AROUND YOUR NEEDS

I work across commercial marketing, direct sales and customer experience, with a focus on the areas that influence enquiries, bookings, sales and long-term customer value.

Some clients need a defined piece of work with a clear outcome. Others need regular senior input and practical delivery across several priorities. The scope follows the needs of the business and I don’t have any off the peg packages.

  • Marketing activity grounded in what the business needs to achieve, with a clear plan connecting content and communications to enquiries, bookings and sales.

    • Marketing and campaign planning

    • Content strategy and creation

    • Email marketing and CRM

    • Seasonal and launch campaigns

    • Social media planning and management

    • Website copy and customer messaging

    • Partnership campaigns

    • Brand and tone-of-voice development

  • Improving how customers buy, return and develop a longer relationship with the business across ecommerce, email, memberships and post-visit follow-up.

    • Direct-sales and ecommerce reviews

    • Customer retention and repeat-purchase planning

    • Email flows and automated journeys

    • Customer segmentation

    • Post-purchase and post-visit follow-up

    • Loyalty, membership and subscription offers

    • Wine-club development and review

    • Direct-sales performance analysis

  • Reviewing the route from first interest to enquiry, booking or purchase, then making the practical changes that improve clarity, conversion and follow-up.

    • Website and customer-journey audits

    • Booking and enquiry journey reviews

    • Navigation and page structure

    • Calls to action and forms

    • Ecommerce and checkout reviews

    • Conversion tracking and analytics

    • Enquiry, booking and post-visit emails

    • SEO foundations and search-led improvements

  • Commercial and marketing support for tours, tastings and visitor experiences, informed by a practical understanding of how the on-site operation works.

    • Experience and proposition development

    • Booking journeys and customer communications

    • Tour and tasting positioning

    • Pricing and spend-per-head opportunities

    • Retail and cellar-door customer journeys

    • Pre-visit and post-visit communications

    • Repeat-visit and retention planning

    • End-to-end visitor-experience reviews

  • Turning a new product, experience or seasonal opportunity into a clear proposition, a practical plan and coordinated customer communications.

    • Product and wine launches

    • Seasonal sales campaigns

    • New experience and offer development

    • Proposition and pricing input

    • Campaign planning and delivery

    • Partnership activity

    • Customer communications

    • Commercial review and measurement

  • Experienced support for businesses that need additional senior capacity without another full-time role. This may begin with a defined project or continue as regular consultancy and implementation.

    • Commercial and marketing audits

    • Prioritised 90-day plans

    • Defined implementation projects

    • Ongoing retained support

    • Cross-functional commercial input

    • Analytics, KPI tracking and reporting

    • Additional capacity during launches or busy periods

    • Coordination across marketing, direct sales and customer experience

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