Commercial, marketing & direct sales CONSULTANCY for English wine BUSINESSEs

I help English wine businesses identify and act on the opportunities that improve customer acquisition, conversion and retention.

Combining commercial strategy with hands-on implementation across websites, ecommerce, email, campaigns, bookings and customer journeys.

Get in touch
A woman with red hair wearing a denim jacket sitting on a yellow box, holding a smartphone, in front of wine barrels in a winery or cellar.

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£900K+ annual revenue from launch

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300+ member wine club with 92% retention

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350% growth in wine-tourism revenue

| £900K+ annual revenue from launch | 300+ member wine club with 92% retention | 350% growth in wine-tourism revenue

about

I’m Hannah, a commercial and marketing specialist with more than a decade’s experience inside English wine businesses, and another decade before that in hospitality.

My work spans the full customer and commercial journey: how people discover a business, what persuades them to visit or buy, and what brings them back. I have built and managed marketing, direct sales, ecommerce, wine clubs, events, wine tourism and customer experience from within growing wine businesses, with responsibility for both the customer experience and the numbers behind it.

I now bring that experience to smaller and growing businesses in and around English wine, combining senior commercial direction with practical implementation.

More about me
A woman with red hair wearing a blue apron is setting wine glasses on a table in a winery or tasting room. Sunlight streams through a window, casting shadows on the table and chairs. A blackboard in the background lists events and tastings at Arteliu.

hOW i SUPPORT English wine estates

I work across the customer-facing parts of a wine business that most directly influence acquisition, conversion and long-term value.

That may be a defined project with a clear outcome, or ongoing support across several priorities. In either case, the work combines commercial thinking with practical implementation.

  • Clear priorities and coordinated marketing activity across content, email, CRM, campaigns, launches and customer communications.

  • Improving how customers buy, return and develop a longer relationship with the business across ecommerce, email, memberships and post-visit follow-up.

  • Reviewing the route from first interest to enquiry, booking or purchase, then making the practical changes that improve clarity, conversion and follow-up.

  • Commercial and marketing support for tours, tastings and visitor experiences, informed by a practical understanding of how the on-site operation works.

  • Shaping new products, experiences and seasonal opportunities into clear propositions with workable pricing, customer messaging and routes to market.

  • Senior commercial and marketing capacity through defined projects or regular consultancy and implementation.

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Get in touch

Get in Touch

If you have a project in mind, need additional commercial and marketing capacity or simply know that something in the customer journey is not working as well as it should, send me a few details.

I work with English wine estates and other businesses operating in and around the sector on defined projects and ongoing support.

A top view of wine bottles stacked horizontally in a bottle rack, showing the necks with gold-colored caps through the metal grid.